Advertising
From The Art and Popular Culture Encyclopedia
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| + | [[Image:Loie Fuller Folies Bergere.jpg|thumb|right|200px|[[Loie Fuller]] poster for the [[Folies Bergère]] in the late [[19th century]]. | ||
| + | <br>(poster by [[PAL]] (Jean de Paléologue), printed by [[Paul Dupont]])]] | ||
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| {{Template}} | {{Template}} | ||
| - | To give public notice of; to announce publicly; as to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting. | + | '''Advertising''' or '''advertizing''' is a form of [[communication]] for [[marketing]] and used to encourage or [[persuade]] an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by [[Sponsor (commercial)|sponsors]] and viewed via various [[traditional media]]; including [[mass media]] such as [[newspaper]], [[magazines]], [[television commercial]], [[radio advertisement]], [[outdoor advertising]] or [[direct mail]]; or [[new media]] such as [[blog]]s, [[website]]s or [[text messaging|text messages]]. |
| - | # To provide information about in [[communications media]], especially about goods or services for sale. | + | |
| - | #: '' | + | Commercial advertisers often seek to generate increased [[consumption (economics)|consumption]] of their [[product (business)|product]]s or [[service (economics)|service]]s through "[[brand]]ing," which involves associating a product name or image with certain qualities in the minds of [[consumer]]s. [[Non-commercial]] advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. [[Nonprofit organizations]] may rely on free modes of [[persuasion]], such as a [[public service announcement]] (PSA). |
| - | # To provide information about a person or goods and services to influence others. | + | |
| - | #: ''It pays to '''advertise'''.'' | + | |
| - | :''[[Benetton]] - [[commercial]] - [[consumerism]] - [[marketing]] - [[persuasion]] - [[propaganda]] - [[sex in advertising]] - [[women in advertising]] - [[fashion photography]] | + | Modern advertising was created with the innovative techniques introduced with [[tobacco advertising]] in the 1920s, most significantly with the campaigns of [[Edward Bernays]], which is often considered the founder of modern, [[Madison Avenue]] advertising. |
| + | ==Etymology== | ||
| + | Middle English ''adverten'', from Old French ''advertir'' "to notice", from Latin ''advertere'' "to [[turn]] toward", see ''[[verto]]''. | ||
| - | Through advertising, [[marketing]] is also related to many of the [[creative arts]]. | ||
| - | "[[Just What is it that makes today's home so different, so appealing]]?" (1956) - [[Richard Hamilton]] | + | ==See also== |
| + | * [[Advertising techniques]] | ||
| + | * [[Benetton]] | ||
| + | * [[Communication design]] | ||
| + | * [[Consumerism]] | ||
| + | * [[Coolhunting]] | ||
| + | * [[Copywriting]] | ||
| + | * [[Crowd manipulation]] | ||
| + | *[[Fashion photography]] | ||
| + | * [[Graphic design]] | ||
| + | *''[[The Hidden Persuaders]]'' | ||
| + | *"[[Just What Is It that Makes Today's Homes So Different, So Appealing?]]" | ||
| + | * [[Meta-advertising]] | ||
| + | * [[Psychological manipulation]] | ||
| + | * [[Public relations]] | ||
| + | * [[Sex in advertising]] | ||
| + | * [[Shock advertising]] | ||
| + | * [[Subvertising]] | ||
| + | *[[Succès de scandale]] | ||
| + | * [[Visual communication]] | ||
| + | *[[Weasel word]] | ||
| + | *[[Women in advertising]] | ||
| - | ''[[The Hidden Persuaders]]'' (1957) - Vance Packard | ||
| - | Subvertising | ||
| {{GFDL}} | {{GFDL}} | ||
Revision as of 23:19, 6 January 2014
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Advertising or advertizing is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.
Etymology
Middle English adverten, from Old French advertir "to notice", from Latin advertere "to turn toward", see verto.
See also
- Advertising techniques
- Benetton
- Communication design
- Consumerism
- Coolhunting
- Copywriting
- Crowd manipulation
- Fashion photography
- Graphic design
- The Hidden Persuaders
- "Just What Is It that Makes Today's Homes So Different, So Appealing?"
- Meta-advertising
- Psychological manipulation
- Public relations
- Sex in advertising
- Shock advertising
- Subvertising
- Succès de scandale
- Visual communication
- Weasel word
- Women in advertising
