Advertising  

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 +[[Image:Loie Fuller Folies Bergere.jpg|thumb|right|200px|[[Loie Fuller]] poster for the [[Folies Bergère]] in the late [[19th century]].
 +<br>(poster by [[PAL]] (Jean de Paléologue), printed by [[Paul Dupont]])]]
 +
{{Template}} {{Template}}
-:[[subvertising]]+'''Advertising''' or '''advertizing''' is a form of [[communication]] for [[marketing]] and used to encourage or [[persuade]] an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by [[Sponsor (commercial)|sponsors]] and viewed via various [[traditional media]]; including [[mass media]] such as [[newspaper]], [[magazines]], [[television commercial]], [[radio advertisement]], [[outdoor advertising]] or [[direct mail]]; or [[new media]] such as [[blog]]s, [[website]]s or [[text messaging|text messages]].
- +
-[[communication]] whose purpose is to inform potential customers about products and services.+
- +
-:''[[Benetton]] - [[commercial]] - [[consumerism]] - [[marketing]] - [[persuasion]] - [[propaganda]] - [[sex in advertising]] - [[women in advertising]] - [[fashion photography]]+
- +
-Through advertising, [[marketing]] is also related to many of the [[creative arts]].+
- +
-"[[Just What Is It that Makes Today's Homes So Different, So Appealing?]]", ''[[The Hidden Persuaders]]''+
-== Advertising techniques ==+
-Advertisers use several recognizable techniques in order to better convince the public to buy a product. These may include:+
- +
-* '''[[Argument from repetition|Repetition]]''': Some advertisers concentrate on making sure their product is widely recognized. To that end, they simply attempt to make the name remembered through repetition. +
- +
-* '''[[Bandwagon fallacy|Bandwagon]]''': By implying that the product is widely used, advertisers hope to convince potential buyers to "get on the bandwagon."+
- +
-* '''[[Testimonial]]s''': Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an [[appeal to authority]].+
- +
-* '''Pressure''': By attempting to make people choose quickly and without long consideration, some advertisers hope to make rapid sales: "Buy now, before they're all gone!"+
- +
-* '''[[association (psychology)|Association]]''': Advertisers often attempt to associate their product with desirable imagery to make it seem equally desirable. The use of attractive [[fashion model|model]]s, picturesque landscapes and other alluring images is common. Also used are "buzzwords" with desired associations.+
-* '''[[Advertising slogan|Advertising slogans]]'''+Commercial advertisers often seek to generate increased [[consumption (economics)|consumption]] of their [[product (business)|product]]s or [[service (economics)|service]]s through "[[brand]]ing," which involves associating a product name or image with certain qualities in the minds of [[consumer]]s. [[Non-commercial]] advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. [[Nonprofit organizations]] may rely on free modes of [[persuasion]], such as a [[public service announcement]] (PSA).
-* '''[[Controversy]],''' as in the [[Benetton]] publicity campaign.+Modern advertising was created with the innovative techniques introduced with [[tobacco advertising]] in the 1920s, most significantly with the campaigns of [[Edward Bernays]], which is often considered the founder of modern, [[Madison Avenue]] advertising.
 +==Etymology==
 +Middle English ''adverten'', from Old French ''advertir'' "to notice", from Latin ''advertere'' "to [[turn]] toward", see ''[[verto]]''.
-* '''[[Subliminal messages]]''': It was feared that some advertisements would present hidden messages, for example through brief flashed messages or the soundtrack, that would have a hypnotic effect on viewers ('Must buy car. Must buy car.') This is now generally discredited. 
-It is important to note: During the past decade, advertising has increasingly employed the device of [[irony]]. Aware that today's media-savvy viewers are familiar with -- and thus cynical about -- the traditional methods listed above, advertisers have turned to poking fun at those very methods. This "wink-wink" approach is intended to tell viewers, "We know that YOU know we're trying to sell you something, so bear with us and let's have fun." The ultimate goal of such advertising is to convey a sense of trust and confidence with viewers, by essentially saying, "We respect your intelligence, and you should respect us because we're not trying to fool you." Common television examples include most beer advertising and the commercials of the [[Geico]] insurance company. 
==See also== ==See also==
* [[Advertising techniques]] * [[Advertising techniques]]
-* [[Advertising to children]]+* [[Benetton]]
-* [[Branded content]]+
-* [[Classified advertising]]+
* [[Communication design]] * [[Communication design]]
-* [[Conquesting]]+* [[Consumerism]]
* [[Coolhunting]] * [[Coolhunting]]
-* [[Copy testing]] 
* [[Copywriting]] * [[Copywriting]]
* [[Crowd manipulation]] * [[Crowd manipulation]]
 +*[[Fashion photography]]
* [[Graphic design]] * [[Graphic design]]
 +*''[[The Hidden Persuaders]]''
 +*"[[Just What Is It that Makes Today's Homes So Different, So Appealing?]]"
* [[Meta-advertising]] * [[Meta-advertising]]
-* [[Pseudo-event]] 
* [[Psychological manipulation]] * [[Psychological manipulation]]
* [[Public relations]] * [[Public relations]]
-* [[Reality marketing]] 
* [[Sex in advertising]] * [[Sex in advertising]]
* [[Shock advertising]] * [[Shock advertising]]
-* [[Tobacco advertising]]+* [[Subvertising]]
-* [[Viral marketing]]+*[[Succès de scandale]]
-* [[Virtual advertising]]+
* [[Visual communication]] * [[Visual communication]]
 +*[[Weasel word]]
 +*[[Women in advertising]]
{{GFDL}} {{GFDL}}

Revision as of 23:19, 6 January 2014

Loie Fuller poster for the Folies Bergère in the late 19th century. (poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Loie Fuller poster for the Folies Bergère in the late 19th century.
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)

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Advertising or advertizing is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.

Etymology

Middle English adverten, from Old French advertir "to notice", from Latin advertere "to turn toward", see verto.


See also




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Advertising" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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