Advertising
From The Art and Popular Culture Encyclopedia
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| - | {{Template}} | + | {| class="toccolours" style="float: left; margin-left: 1em; margin-right: 2em; font-size: 85%; background:#c6dbf7; color:black; width:30em; max-width: 40%;" cellspacing="5" |
| - | :[[subvertising]] | + | | style="text-align: left;" | |
| + | "The [[Advertising |advertisement]]s during [[intermission]]s are the truest reflection of an intermission from life." --''[[On the Passage of a Few Persons Through a Rather Brief Unity of Time]]'' (1959) by Guy Debord | ||
| + | |} | ||
| + | [[Image:Loie Fuller Folies Bergere.jpg|thumb|right|200px|[[Loie Fuller]] poster for the [[Folies Bergère]] in the late [[19th century]]. | ||
| + | <br>(poster by [[PAL]] (Jean de Paléologue), printed by [[Paul Dupont]])]] | ||
| - | [[communication]] whose purpose is to inform potential customers about products and services. | + | {{Template}} |
| + | '''Advertising''' or '''advertizing''' is a form of [[communication]] for [[marketing]] and used to encourage or [[persuade]] an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by [[Sponsor (commercial)|sponsors]] and viewed via various [[traditional media]]; including [[mass media]] such as [[newspaper]], [[magazines]], [[television commercial]], [[radio advertisement]], [[outdoor advertising]] or [[direct mail]]; or [[new media]] such as [[blog]]s, [[website]]s or [[text messaging|text messages]]. | ||
| - | :''[[Benetton]] - [[commercial]] - [[consumerism]] - [[marketing]] - [[persuasion]] - [[propaganda]] - [[sex in advertising]] - [[women in advertising]] - [[fashion photography]] | + | Commercial advertisers often seek to generate increased [[consumption (economics)|consumption]] of their [[product (business)|product]]s or [[service (economics)|service]]s through "[[brand]]ing," which involves associating a product name or image with certain qualities in the minds of [[consumer]]s. [[Non-commercial]] advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. [[Nonprofit organizations]] may rely on free modes of [[persuasion]], such as a [[public service announcement]] (PSA). |
| - | Through advertising, [[marketing]] is also related to many of the [[creative arts]]. | + | Modern advertising was created with the innovative techniques introduced with [[tobacco advertising]] in the 1920s, most significantly with the campaigns of [[Edward Bernays]], which is often considered the founder of modern, [[Madison Avenue]] advertising. |
| + | ==Etymology== | ||
| + | Middle English ''adverten'', from Old French ''advertir'' "to notice", from Latin ''advertere'' "to [[turn]] toward", see ''[[verto]]''. | ||
| - | "[[Just What Is It that Makes Today's Homes So Different, So Appealing?]]", ''[[The Hidden Persuaders]]'' | ||
| ==See also== | ==See also== | ||
| * [[Advertising techniques]] | * [[Advertising techniques]] | ||
| - | * [[Advertising to children]] | + | * [[Benetton]] |
| - | * [[Branded content]] | + | |
| - | * [[Classified advertising]] | + | |
| * [[Communication design]] | * [[Communication design]] | ||
| - | * [[Conquesting]] | + | * [[Consumerism]] |
| * [[Coolhunting]] | * [[Coolhunting]] | ||
| - | * [[Copy testing]] | ||
| * [[Copywriting]] | * [[Copywriting]] | ||
| * [[Crowd manipulation]] | * [[Crowd manipulation]] | ||
| + | *[[Fashion photography]] | ||
| * [[Graphic design]] | * [[Graphic design]] | ||
| + | *''[[The Hidden Persuaders]]'' | ||
| + | *"[[Just What Is It that Makes Today's Homes So Different, So Appealing?]]" | ||
| * [[Meta-advertising]] | * [[Meta-advertising]] | ||
| - | * [[Pseudo-event]] | ||
| * [[Psychological manipulation]] | * [[Psychological manipulation]] | ||
| * [[Public relations]] | * [[Public relations]] | ||
| - | * [[Reality marketing]] | ||
| * [[Sex in advertising]] | * [[Sex in advertising]] | ||
| * [[Shock advertising]] | * [[Shock advertising]] | ||
| - | * [[Tobacco advertising]] | + | * [[Subvertising]] |
| - | * [[Viral marketing]] | + | *[[Succès de scandale]] |
| - | * [[Virtual advertising]] | + | |
| * [[Visual communication]] | * [[Visual communication]] | ||
| + | *[[Weasel word]] | ||
| + | *[[Women in advertising]] | ||
| {{GFDL}} | {{GFDL}} | ||
Revision as of 15:35, 12 May 2020
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"The advertisements during intermissions are the truest reflection of an intermission from life." --On the Passage of a Few Persons Through a Rather Brief Unity of Time (1959) by Guy Debord |
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Advertising or advertizing is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.
Etymology
Middle English adverten, from Old French advertir "to notice", from Latin advertere "to turn toward", see verto.
See also
- Advertising techniques
- Benetton
- Communication design
- Consumerism
- Coolhunting
- Copywriting
- Crowd manipulation
- Fashion photography
- Graphic design
- The Hidden Persuaders
- "Just What Is It that Makes Today's Homes So Different, So Appealing?"
- Meta-advertising
- Psychological manipulation
- Public relations
- Sex in advertising
- Shock advertising
- Subvertising
- Succès de scandale
- Visual communication
- Weasel word
- Women in advertising
