Archie Goodwin (comics)
From The Art and Popular Culture Encyclopedia
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Underground comix reflect the concerns of the 1960s counterculture: experimentation in all things, drug-altered states of mind, rejection of sexual taboos, and ridicule of the establishment. The spelling 'comix' was established to differentiate these publications from mainstream 'comics'. The notion of comic books outside the mainstream was suggested by Harvey Kurtzman when he used the headline "Comics Go Underground" on the newspaper-format cover of Mad issue 16 (October, 1954). The term 'underground comics' was created by writer-editor Bhob Stewart during a panel discussion at the July 23, 1966, New York comics convention. On a panel with Ted White and Archie Goodwin, Stewart predicted the birth of a new type of comic book: "I want to say that just as mainstream movies prompted underground films, I think the same thing is going to happen with comics. You will have underground comics just as you have had underground films. This would be more like James Joyce in comic book form. You can see the beginning of this in some of the cartoon panels that have been appearing in the East Village Other."
