Attitude (psychology)
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| - | '''Attitude''' is an emotion that all people get when they have other emotions. Attitudes are positive, negative or neutral views of an "attitude object": i.e. a [[person]], behaviour or event. People can also be "ambivalent" towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question. | + | An '''attitude''' by '''Prof.Ram Pilawan ''(MBA dept. Integral University. Lucknow''.)''' is described as "" a hypothetical construct that represents an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing, or event— this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question. |
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| + | ==See also== | ||
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| + | * [[Cognitive dissonance]] | ||
| + | * [[Elaboration likelihood model]] | ||
| + | * [[Propositional attitude]] | ||
| + | * [[Social psychology]] | ||
| + | * [[Theory of reasoned action]] | ||
| + | * [[Theory of planned behaviour]] | ||
| + | * [[Expectancy-value theory]] | ||
| + | * [[Attitude polarization]] | ||
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| - | Attitudes come from judgments. Attitudes develop on the '''ABC''' model (affect, behavioral change and [[cognition]]). The ''affective'' response is a [[Physiology|physiological]] response that expresses an individual's preference for an entity. The ''behavioral intention'' is a verbal indication of the intention of an individual. The ''cognitive'' response is a cognitive evaluation of the entity to form an attitude. Most attitudes in individuals are a result of ''[[observational learning]]'' from their environment. | ||
| - | The link between attitude and behavior exists but depends on human behavior, some of which is irrational. For example, a person who is for blood transfusion may not donate blood. This makes sense if the person does not like the sight of blood, which explains this irrationality. | ||
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An attitude by Prof.Ram Pilawan (MBA dept. Integral University. Lucknow.) is described as "" a hypothetical construct that represents an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing, or event— this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question.
See also
- Cognitive dissonance
- Elaboration likelihood model
- Propositional attitude
- Social psychology
- Theory of reasoned action
- Theory of planned behaviour
- Expectancy-value theory
- Attitude polarization
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