Attitude (psychology)
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An attitude by Prof.Ram Pilawan (MBA dept. Integral University. Lucknow.) is described as "" a hypothetical construct that represents an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing, or event— this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question.
See also
- Cognitive dissonance
- Elaboration likelihood model
- Propositional attitude
- Social psychology
- Theory of reasoned action
- Theory of planned behaviour
- Expectancy-value theory
- Attitude polarization
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