Benetton Group
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+ | :One of the most notorious examples of a succès de scandale in the late 20th century was the publicity campaign by Benetton. They caused a scandal with controversial photographs of people dying of AIDS that were used to promote colourful Italian clothing. | ||
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- One of the most notorious examples of a succès de scandale in the late 20th century was the publicity campaign by Benetton. They caused a scandal with controversial photographs of people dying of AIDS that were used to promote colourful Italian clothing.
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