Benetton Group
From The Art and Popular Culture Encyclopedia
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| '''Benetton''' is a global upmarket clothing [[brand]], based in [[Treviso]], [[Italy]]. Benetton is notorious for producing a long-running series of [[controversial]], sometimes [[offensive]], [[advertising|advertisements]] that have caused a number of media critics to accuse the company of deliberately creating controversy in order to sell its products. This publicity campaign originated when [[photographer]] [[Oliviero Toscani]] was given ''carte blanche'' by the Benetton managment. The ads entitled "[[United Colors of Benetton]]," have included images that are apparently unrelated to the clothes sold by the company, including scenes of people dying of [[AIDS]], panicking crowds jumping off of a sinking ship, a bloody, unwashed newborn baby, and a [[death row]] inmate. The only caption included in these pictures is the Benetton logo. | '''Benetton''' is a global upmarket clothing [[brand]], based in [[Treviso]], [[Italy]]. Benetton is notorious for producing a long-running series of [[controversial]], sometimes [[offensive]], [[advertising|advertisements]] that have caused a number of media critics to accuse the company of deliberately creating controversy in order to sell its products. This publicity campaign originated when [[photographer]] [[Oliviero Toscani]] was given ''carte blanche'' by the Benetton managment. The ads entitled "[[United Colors of Benetton]]," have included images that are apparently unrelated to the clothes sold by the company, including scenes of people dying of [[AIDS]], panicking crowds jumping off of a sinking ship, a bloody, unwashed newborn baby, and a [[death row]] inmate. The only caption included in these pictures is the Benetton logo. | ||
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| + | Benetton also produces the magazine ''[[Colors (magazine)|Colors]]''.{{GFDL}} | ||
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- One of the most notorious examples of a succès de scandale in the late 20th century was the publicity campaign by Benetton. They caused a scandal with controversial photographs of people dying of AIDS that were used to promote colourful Italian clothing.
Benetton is a global upmarket clothing brand, based in Treviso, Italy. Benetton is notorious for producing a long-running series of controversial, sometimes offensive, advertisements that have caused a number of media critics to accuse the company of deliberately creating controversy in order to sell its products. This publicity campaign originated when photographer Oliviero Toscani was given carte blanche by the Benetton managment. The ads entitled "United Colors of Benetton," have included images that are apparently unrelated to the clothes sold by the company, including scenes of people dying of AIDS, panicking crowds jumping off of a sinking ship, a bloody, unwashed newborn baby, and a death row inmate. The only caption included in these pictures is the Benetton logo.
Benetton also produces the magazine Colors.
