Business
From The Art and Popular Culture Encyclopedia
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In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate profit.
Lifestyles
In business, "Lifestyles" provide a means of targeting consumers as advertisers and marketers endeavor to match consumer aspirations with products. Lifestyles refer to patterns in which people live, spend time and money. These patterns reflect by demographical factors (the habits, attitudes, tastes, moral standards, economic level and so on… that together constitute the mode of living of an individual or group); that include things such as the individual’s activities in addition to their interests. As a construct that helps consumers interact with their worlds, lifestyles are a subject to change every time. Consumer behaviour research uses lifestyle data to determine which consumers by products.
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