Chemistry

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Rhombicuboctahedron by Leonardo da Vinci

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 *[[Multiple chemical sensitivity]]
-The phrase "''''''" is a variant of a [[DuPont]] advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in [[1935]] and was their slogan until [[1982]] when the "Through Chemistry" bit was dropped; in [[1999]] it was replaced by "The miracles of science".
-This phrase became popular as culture shifted from [[mod (lifestyle)|mod]] to [[hippie]] in the later half of the [[1960s]]. Protesters would show up for a rally, perhaps to protest a chemical plant, wearing DuPont propaganda buttons, which bore this slogan.
-Protests in the 1960s didn't all revolve around the [[Vietnam War]]; [[Dow Chemical Company|Dow Chemical]] and DuPont were common targets, as people disliked the "artificiality" they represented.
-The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent [[trademark infringement]]. This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of illegal drugs, to the praise of [[chemicals]] and [[plastics]], to the criticism of the same, sarcastically.
-This phrase is sometimes associated with [[Aldous Huxley]]'s book  ''[[Brave New World]],'' though it does not actually appear in the text of the book.
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