Content analysis
From The Art and Popular Culture Encyclopedia
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- | '''Television studies''' is an academic discipline that deals with critical approaches to [[television]]. Usually, it is distinguished from mass-communication research, which tends to approach the topic from an [[Empiricism|empirical]] perspective. Defining the field is problematic; some institutions and syllabuses do not distinguish it from [[media studies]] or classify it as a subfield of [[popular culture]] studies. | + | '''Content analysis''' (sometimes called '''textual analysis''') is a standard [[methodology]] in the [[social sciences]] for studying the [[content]] of [[communication]]. [[Earl Babbie]] defines it as "the study of recorded human communications, such as [[book]]s, [[website]]s, [[painting]]s and [[law]]s." |
- | Television studies is roughly equivalent to the longer-standing discipline of [[film studies]] in that it is often concerned with [[textual analysis]]. For example, analyses of so-called "[[quality television]]," such as ''[[Cathy Come Home]]'' and ''[[Twin Peaks]]'', have attracted the interests of researchers for their [[art film|cinematic]] qualities. However, television studies can also incorporate the study of television viewing and how audiences make meaning from texts, which is commonly known as [[Media audience studies|audience studies]] or [[reception theory]]. | + | However, it is also a [[scholarly]] methodology in the [[humanities]] by which [[texts]] are studied as to [[authorship]], [[authenticity]], or [[meaning]]. This latter subject include [[philology]], [[hermeneutics]], and [[semiotics]]. |
+ | [[Harold Lasswell]] formulated the core questions of content analysis: "Who says what, to whom, why, to what extent and with what effect?." [[Ole Holsti]] (1969) offers a broad definition of content analysis as "any technique for making inferences by objectively and systematically identifying specified characteristics of messages." | ||
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Content analysis (sometimes called textual analysis) is a standard methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws."
However, it is also a scholarly methodology in the humanities by which texts are studied as to authorship, authenticity, or meaning. This latter subject include philology, hermeneutics, and semiotics.
Harold Lasswell formulated the core questions of content analysis: "Who says what, to whom, why, to what extent and with what effect?." Ole Holsti (1969) offers a broad definition of content analysis as "any technique for making inferences by objectively and systematically identifying specified characteristics of messages."