Cult of personality  

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A cult of personality or personality cult arises when a country's leader uses mass media to create a larger-than-life public image through unquestioning flattery and praise. The term often refers as well to leaders who did not use such methods during their lifetime, but are built up in the mass media by later governments.

A cult of personality differs from general hero worship in that it is specifically built around political leaders. However, the term cult of personality is often applied by analogy to refer to adulation of non-political leaders; an argument could easily be made, however, that the only notable differences to be found between the terms "hero worship," "cult of personality," or even, more simply, excessive admiration are largely in the context of the person making the accusation.[1] [Apr 2007]

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