Entertainment Weekly
From The Art and Popular Culture Encyclopedia
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Entertainment Weekly (sometimes abbreviated as EW) is a magazine published by Time Inc. in the United States which covers movies, television, music, Broadway stage productions, books, and popular culture. Unlike celebrity-focused publications US Weekly, People, and In Touch Weekly, EW's primary concentration is on entertainment media and critical reviews. Also, unlike Variety and The Hollywood Reporter, which are aimed at industry insiders, EW targets a more general audience. Its original TV advertising soliciting pre-publication subscribers portrayed it as a consumer guide to popular culture ("the post-modern Farmer's Almanac"). The magazine features celebrities on the cover and addresses topics such as TV ratings, movie grosses, production costs, concert ticket sales, ad budgets, and in-depth articles about scheduling, producers, showrunners, etc. The magazine publishes several "double issues" each year (usually in January, May, June and/or August) which are available on newsstands for two weeks; because the magazine numbers its issues sequentially, it counts each double issue as "two" issues so that it can fulfill its marketing claim of 52 issues per year for subscribers.