Genre theory  

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 A simple example of the inherent meaning in an art form is that of a western film where two men face each other on a dusty and empty road; one dons a black hat, the other white. Independent of any external meaning, there is no way to tell what the situation might mean, but due to the long development of the "western" genre, it is clear to the informed audience that they are watching a gunfight showdown between a good guy and a bad guy.
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A simple example of the inherent meaning in an art form is that of a western film where two men face each other on a dusty and empty road; one dons a black hat, the other white. Independent of any external meaning, there is no way to tell what the situation might mean, but due to the long development of the "western" genre, it is clear to the informed audience that they are watching a gunfight showdown between a good guy and a bad guy.

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Genres, according to Daniel Chandler, create order to simplify the mass of available information. Creating categories promotes organization instead of chaos. Jane Feuer has divided ways to categorize genres into three different groups. The first is aesthetic. By using this method one can organize according to certain sets of characteristics, and so the overall work of the artist is not disparaged by generalization. The second classification method is ritual. Ritual uses its own culture to help classify. If one performs a ritual associated with a system of ritual, one can be said to be practicing as a member of that system. The most common taxonomical method is ideological. This occurs most often in the marketing of texts, music, and movies. The effectiveness of this type of categorization can be measured by how well the public accepts these categories as valid.

Genre theory is a structuralist approach to literary theory, film theory, and other cultural theories. When studying a genre in this way, one examines the structural elements that combine in the telling of a story and find patterns in collections of stories. When these elements (or codes) begin to carry inherent information, a genre is emerging.

Fault lines in genre theory

Body genres versus mind genres.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Genre theory" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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