Italian fashion
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Most of the older Italian couturiers are in Rome. However, Milan is the Italian fashion capital and of the world because it is base to most of the well-known designers, and it is the exhibition venue for their collections. Italian fashion features casual elegance and luxurious fabrics. The first Italian luxury brand was Salvatore Ferragamo (who has exported exquisite hand-made shoes to the U.S. since the 1920s); among the best-known, exclusive fashion names are Valentino ("Rosso Valentino" [Red Valentino] line), Gianfranco Ferrè, Giorgio Armani, Gianni Versace, Fendi, and Dolce & Gabbana; per BusinessWeek.com, Gucci is the greatest-selling Italian fashion brand, with world-wide sales of $7.158 billion dollars.
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