Just what is it that makes today's homes so different, so appealing  

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In [[1956]], [[Richard Hamilton (artist)|Richard Hamilton]], [[John McHale (artist)|John McHale]], and [[John Voelcker]] submitted the piece as Group 2 of the [[This Is Tomorrow]] exhibition in [[London]], [[England]]. In addition to inclusion in the show and catalogue, posters for the exhibit displayed the collage. In [[1956]], [[Richard Hamilton (artist)|Richard Hamilton]], [[John McHale (artist)|John McHale]], and [[John Voelcker]] submitted the piece as Group 2 of the [[This Is Tomorrow]] exhibition in [[London]], [[England]]. In addition to inclusion in the show and catalogue, posters for the exhibit displayed the collage.
==Sources== ==Sources==
-The collage consists of images taken mainly from American magazines. The principal template was an image of a modern sitting-room in an advertisement in ''[[Ladies Home Journal]]'' for Armstrong Floors, which describes the "modern fashion in floors". The title is also taken from copy in the advert, which states "Just what is it that makes today's homes so different, so appealing? Open planning of course - and a bold use of color." The body builder is Irwin 'Zabo' Koszewski, winner of Mr L.A. in 1954. The photograph is taken from ''Tomorrow's Man'' magazine, September 1954. The artist [[Jo Baer]], who posed for erotic magazines in her youth, has stated that she is the burlesque woman on the sofa, but this cannot be confirmed because the magazine from which the picture is taken has not been identified. The staircase is taken from an advertisement for [[The Hoover Company|Hoover]]'s new model "[[The_Hoover_Company#Hoover_Constellation_-_The_Canister_without_Wheels|Constellation]]". The copy of ''Young Romance'' is an advertisement included in ''Young Love'' (no 15, 1950). The TV is a [[Stromberg-Carlson]], taken from a 1955 advert. Hamilton asserted that the rug was a blow-up from a photograph depicting a crowd on the [[Whitley Bay]] beach, but this cannot be confirmed. The image of planet Earth at the top was cut from ''[[Life Magazine]]'' (Sept 1955). The original reference image for the collage from Life Magazine supplied to Hamilton is in the John McHale archives at Yale University. The Victorian man in the portrait has not been identified; nor has the image of the periodical on the chair been identified. The tape recorder is of known make, but the source of the image has not been revealed.+The collage consists of images taken mainly from [[American magazine]]s. The principal template was an image of a modern sitting-room in an advertisement in ''[[Ladies Home Journal]]'' for Armstrong Floors, which describes the "modern fashion in floors". The title is also taken from copy in the advert, which states "Just what is it that makes today's homes so different, so appealing? Open planning of course - and a bold use of color." The body builder is Irwin 'Zabo' Koszewski, winner of Mr L.A. in 1954. The photograph is taken from ''Tomorrow's Man'' magazine, September 1954. The artist [[Jo Baer]], who posed for erotic magazines in her youth, has stated that she is the burlesque woman on the sofa, but this cannot be confirmed because the magazine from which the picture is taken has not been identified. The staircase is taken from an advertisement for [[The Hoover Company|Hoover]]'s new model "[[The_Hoover_Company#Hoover_Constellation_-_The_Canister_without_Wheels|Constellation]]". The copy of ''Young Romance'' is an advertisement included in ''Young Love'' (no 15, 1950). The TV is a [[Stromberg-Carlson]], taken from a 1955 advert. Hamilton asserted that the rug was a blow-up from a photograph depicting a crowd on the [[Whitley Bay]] beach, but this cannot be confirmed. The image of planet Earth at the top was cut from ''[[Life Magazine]]'' (Sept 1955). The original reference image for the collage from Life Magazine supplied to Hamilton is in the John McHale archives at Yale University. The Victorian man in the portrait has not been identified; nor has the image of the periodical on the chair been identified. The tape recorder is of known make, but the source of the image has not been revealed.
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Just is it that makes today's homes so different, so appealing? is a small (almost square 10¼" × 9¾") collage, now in the collection of the Kunsthalle Tübingen, Germany. It is one of the first artworks to be considered as pop art.

In 1956, Richard Hamilton, John McHale, and John Voelcker submitted the piece as Group 2 of the This Is Tomorrow exhibition in London, England. In addition to inclusion in the show and catalogue, posters for the exhibit displayed the collage.

Sources

The collage consists of images taken mainly from American magazines. The principal template was an image of a modern sitting-room in an advertisement in Ladies Home Journal for Armstrong Floors, which describes the "modern fashion in floors". The title is also taken from copy in the advert, which states "Just what is it that makes today's homes so different, so appealing? Open planning of course - and a bold use of color." The body builder is Irwin 'Zabo' Koszewski, winner of Mr L.A. in 1954. The photograph is taken from Tomorrow's Man magazine, September 1954. The artist Jo Baer, who posed for erotic magazines in her youth, has stated that she is the burlesque woman on the sofa, but this cannot be confirmed because the magazine from which the picture is taken has not been identified. The staircase is taken from an advertisement for Hoover's new model "Constellation". The copy of Young Romance is an advertisement included in Young Love (no 15, 1950). The TV is a Stromberg-Carlson, taken from a 1955 advert. Hamilton asserted that the rug was a blow-up from a photograph depicting a crowd on the Whitley Bay beach, but this cannot be confirmed. The image of planet Earth at the top was cut from Life Magazine (Sept 1955). The original reference image for the collage from Life Magazine supplied to Hamilton is in the John McHale archives at Yale University. The Victorian man in the portrait has not been identified; nor has the image of the periodical on the chair been identified. The tape recorder is of known make, but the source of the image has not been revealed.




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