Market research
From The Art and Popular Culture Encyclopedia
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| - | '''Qualitative research''' is a method of inquiry employed in many different academic disciplines, traditionally in the [[social sciences]], but also in [[market research]] and further contexts. | + | '''Market research''' (also in some contexts known as '''industrial research''') is any organized effort to gather information about [[target markets]] or customers. It is a very important component of [[business strategy]]. |
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| ==See also== | ==See also== | ||
| - | *[[Analytic induction]] | + | * [[Marketing research]] |
| - | *[[Case study]] | + | * [[Mystery shopping]] |
| - | *[[Content analysis]] | + | * [[Quantitative marketing research]] |
| - | *[[Critical ethnography]] | + | * [[Qualitative marketing research]] |
| - | *[[Critical theory]] | + | |
| - | *[[Dialectical research]] | + | |
| - | *[[Discourse analysis]] | + | |
| - | *[[Educational psychology]] | + | |
| - | *[[Ethnomethodology]] | + | |
| - | + | ||
| - | *[[Ethnography]] | + | |
| - | *[[Focus group]] | + | |
| - | *[[Grounded theory]] | + | |
| - | *[[Hermeneutics]] | + | |
| - | *[[Life history (sociology)]] | + | |
| - | *[[Online research communities]] | + | |
| - | *[[Participatory action research]] | + | |
| - | *[[Phenomenology (science)]] | + | |
| - | *[[Phenomenography]] | + | |
| - | + | ||
| - | + | ||
| - | *[[Qualitative economics]] | + | |
| - | *[[Quantitative research]] | + | |
| - | *[[Qualitative marketing research]] | + | |
| - | *[[Qualitative psychological research]] | + | |
| - | *[[Sampling (case studies)]] | + | |
| - | *[[Semiotics]] | + | |
| - | *[[Sensemaking]] | + | |
| - | *[[Thematic analysis]] | + | |
| - | *[[Theoretical sampling]] | + | |
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Market research (also in some contexts known as industrial research) is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.
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See also
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Market research" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
