Market research
From The Art and Popular Culture Encyclopedia
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Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.
See also
- Analytic induction
- Case study
- Content analysis
- Critical ethnography
- Critical theory
- Dialectical research
- Discourse analysis
- Educational psychology
- Ethnomethodology
- Ethnography
- Focus group
- Grounded theory
- Hermeneutics
- Life history (sociology)
- Online research communities
- Participatory action research
- Phenomenology (science)
- Phenomenography
- Qualitative economics
- Quantitative research
- Qualitative marketing research
- Qualitative psychological research
- Sampling (case studies)
- Semiotics
- Sensemaking
- Thematic analysis
- Theoretical sampling
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