Mass production
From The Art and Popular Culture Encyclopedia
|
Related e |
|
Featured: |
- Mass production in the publishing industry has been commonplace since Johannes Gutenberg's Bible was published using a printing press in the mid-1400s.
Mass production (also called flow production, repetitive flow production, or series production) is the production of large amounts of standardized products on production lines. It was popularized by Henry Ford in the early 20th Century, notably in his Ford Model T. Mass production typically uses moving tracks or conveyor belts to move partially complete products to workers, who perform simple repetitive tasks to permit very high rates of production per worker, allowing the high-volume manufacture of inexpensive finished goods. Mass production is capital intensive, as it uses a high proportion of machinery in relation to workers. With fewer labour costs and a faster rate of production, capital is increased while expenditure is decreased. However the machinery that is needed to set up a mass production line is so expensive that there must be some assurance that the product is to be successful so the company can get a return on its investment. Machinery for mass production such as robots and machine presses have high installation costs as well. Thus, mass production is ideally suited to serve large, relatively homogenous populations of consumers, whose demand would satisfy the long production runs required by this method of manufacturing. As such, it is not surprising that, given a number of other factors, mass production first became prevalent in the United States.
One of the descriptions of mass production is that the craftsmanship is in the workbench itself, not the training of the worker; rather than having a skilled worker measure every dimension of each part of the product against the plans or the other parts as it is being formed, there are jigs and gauge blocks that are ready at hand to ensure that the part is made to fit this set-up. It has already been checked that the finished part will be to specifications to fit all the other finished parts - and it will be made quicker, with no time spent on finishing the parts to fit one another. This is the specialized capital required for mass production; each workbench is different and each set of tools at each workbench limited to those necessary to make one part. As each of these parts is uniformly and consistently constructed, interchangeability of components is thus another hallmark of mass produced goods.
