Persuasion
From The Art and Popular Culture Encyclopedia
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| '''Persuasion''' is a form of [[influence]]. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force. | '''Persuasion''' is a form of [[influence]]. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force. | ||
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Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force.
Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.
Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."
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Etymology
From Proto-Italic *swādwis, from Proto-Indo-European *sweh₂dwih₂-, from *swéh₂dus. The associated verb suādeō retained the original d. Cognate to Ancient Greek ἡδύς (hēdús), English sweet, Sanskrit स्वादु (svādu), Albanian shije.
Manipulation
Individuals high on the Machiavellianism trait have tendencies to engage in manipulation and deceit to gain self benefits for themselves.
List of methods
By appeal to reason:
By appeal to emotion:
- Cosmetic Advertising
- Presentation and Imagination
- Pity
- Propaganda
- Manipulation (psychology)
- Seduction
- Tradition
Aids to persuasion:
- Body language
- Communication skill or Rhetoric
- Personality tests and conflict style inventory help devise strategy based on an individual's preferred style of interaction
- Sales techniques
Other techniques:
Coercive techniques, some of which are highly controversial or not scientifically proven effective:
See also
- Captatio benevolentiae
- Compliance gaining
- Judge–advisor system
- Perception management
- Regulatory focus theory
- Sleeper effect
- Social marketing
See also
- Advertising
- Captatio benevolentiae
- Communication
- Compliance gaining
- Crowd manipulation
- Elaboration likelihood model
- Judge–advisor system
- Inoculation theory
- Social psychology
- The North Wind and the Sun
- Suave
