Persuasion
From The Art and Popular Culture Encyclopedia
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force.
Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.
Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."
See also
- Advertising
- Captatio benevolentiae
- Communication
- Compliance gaining
- Crowd manipulation
- Elaboration likelihood model
- Judge–advisor system
- Inoculation theory
- Regulatory Focus Theory
- Social psychology
- The North Wind and the Sun
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Persuasion" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
