Persuasion
From The Art and Popular Culture Encyclopedia
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Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force.
Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.
Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."
Etymology
From Proto-Italic *swādwis, from Proto-Indo-European *sweh₂dwih₂-, from *swéh₂dus. The associated verb suādeō retained the original d. Cognate to Ancient Greek ἡδύς (hēdús), English sweet, Sanskrit स्वादु (svādu), Albanian shije.
See also
- Advertising
- Captatio benevolentiae
- Communication
- Compliance gaining
- Crowd manipulation
- Elaboration likelihood model
- Judge–advisor system
- Inoculation theory
- Regulatory Focus Theory
- Social psychology
- The North Wind and the Sun
- Suave
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