Sponsor (commercial)
From The Art and Popular Culture Encyclopedia
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| - | '''Advertising''' or '''advertizing''' is a form of [[communication]] for [[marketing]] and used to encourage or [[persuade]] an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by [[Sponsor (commercial)|sponsors]] and viewed via various [[traditional media]]; including [[mass media]] such as [[newspaper]], [[magazines]], [[television commercial]], [[radio advertisement]], [[outdoor advertising]] or [[direct mail]]; or [[new media]] such as [[blog]]s, [[website]]s or [[text messaging|text messages]]. | + | To '''sponsor''' something is to support an event, activity, person, or organization financially or through the provision of products or services. A '''sponsor''' is the individual or group that provides the support, similar to a [[benefactor (law)|benefactor]]. |
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| + | == See also == | ||
| + | *[[Marketing]] | ||
| + | *[[Advertising]] | ||
| + | *[[Donation]] | ||
| + | *[[Cause marketing]] | ||
| + | *[[Ambush marketing]] | ||
| + | *[[Naming rights]] | ||
| + | *[[Sports marketing]] | ||
| + | *[[Sustaining program]] | ||
| + | *[[European Sponsorship Association]] | ||
| + | *[[Sponsorship broker]] | ||
| + | *[[List of sponsored sports stadiums]] | ||
| + | *[[List of sponsored teams]] | ||
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To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.
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See also
- Marketing
- Advertising
- Donation
- Cause marketing
- Ambush marketing
- Naming rights
- Sports marketing
- Sustaining program
- European Sponsorship Association
- Sponsorship broker
- List of sponsored sports stadiums
- List of sponsored teams
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Sponsor (commercial)" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
