Advertainment
From The Art and Popular Culture Encyclopedia
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Advertainment is the use of various forms of entertainment (television shows, movies, songs, etc.) to promote products or brands. An example would be product placement in a film. The word is a portmanteau of the advertising and entertainment.
An early example in gaming is the 1989 game Avoid the Noid produced to promote Domino's Pizza for the Commodore 64.
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