Billboard
From The Art and Popular Culture Encyclopedia
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The End of the Road (1981) by John Margolies documents unusual roadside architecture and novelty architecture from across the U.S. including motels, gas stations, drive-ins, cafes, diners, signs and billboards. |
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A billboard or hoarding (UK) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Billboard companies
- Billboard hacking
- CBS Outdoor
- Clear Channel
- JCDecaux
- Primesight
- YESCO
- COMSTOR Outdoor
- United Grafix Inc.
- Adtek Outdoor
- Adams Outdoor
See also
- Advertising board
- Digital billboard
- Ghost sign
- Human billboard
- Mediascape
- Neon sign
- Publicity
- Sales promotion
- Marquee (sign)
- Truckside advertisement
