Alternative movement  

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In sociology, an alternative movement refers to a social movement that seeks limited societal change. They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.

It is one of the four main types of social movements in sociology: alternative, redemptive, reformative, and revolutionary.

Mothers Against Drunk Driving (MADD) is an example of an alternative social movement because it targets one behavior—drunk driving. Through its efforts, MADD has caused tougher drunk driving laws to be enacted, and thus changed peoples' behavior.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Alternative movement" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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