Appeal to fear
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An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
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See also
- Appeal to emotion
- Appeal to force
- Embrace, extend and extinguish
- List of fallacies
- Moral panic
- Scareware
- The terrorists have won
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