Athletic Model Guild  

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The Athletic Model Guild, or AMG, was an organization founded by gay pioneer Bob Mizer in 1944. US censorship laws at the time allowed women to appear in art in various states of undress, but not men. Mizer began his business by taking pictures of men he knew, both gay and straight, usually not wearing anything. Many of these would appear in pictures which, while focusing on fitness tips and the like, were largely vehicles for the nice eye candy, similar to "reading Playboy for the articles" argument.

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