Anti-disco
From The Art and Popular Culture Encyclopedia
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The popular 1977 film Saturday Night Fever prompted major record labels to mass-produce hits, a move which some perceived as turning the genre from something vital and edgy into a safe "product" homogenized for mainstream audiences. Though disco music had enjoyed several years of popularity, an anti-disco sentiment manifested in America. This sentiment proliferated at the time because of oversaturation and the big-business mainstreaming of disco. Worried about declining profits, rock radio stations and record producers encouraged this trend. According to Gloria Gaynor, the music industry supported the destruction of disco because rock music producers were losing money and rock musicians were losing the spotlight. Many hard rock fans expressed strong disapproval of disco throughout the height of its popularity. Among these fans, the slogan "Disco Sucks" was common by the late 1970s and appeared in written form in places ranging from tee shirts to graffiti.
In the late 1970s, Disco music and dancing fads began to be depicted by rock music fans as silly and effeminate, such as in Frank Zappa's satirical song "Dancin' Fool". Some listeners objected to the perceived sexual promiscuity and illegal drug use that had become associated with disco music. Others were put off by the exclusivity of the disco scene, especially in major clubs in large cities such as the Studio 54 discotheque, where bouncers only let in fashionably-dressed club-goers, celebrities, and their hangers-on. Rock fans objected to the idea of centering music around an electronic drum beat and synthesizers instead of live performers.
Some historians have referred to July 12, 1979 as "the day disco died" because of an anti-disco demonstration that was held in Chicago. Rock station DJs Steve Dahl and Garry Meier, along with Michael Veeck, son of Chicago White Sox owner Bill Veeck, staged Disco Demolition Night, a promotional event with an anti-disco theme, between games at a White Sox doubleheader for disgruntled rock fans. During this event, which involved exploding disco records, the raucous crowd tore out seats and turf in the field and did other damage to Comiskey Park. It ended in a riot in which police made numerous arrests. The damage done to the field forced the Sox to forfeit the second game to the Detroit Tigers who won the first game. The stadium suffered thousands of dollars in damage.
The television industry — taking a cue from the music industry — responded with an anti-disco agenda as well. A recurring theme on the television show WKRP in Cincinnati contained a hateful attitude towards disco music. The anti-disco backlash may have helped to cause changes to the landscape of Top 40 radio. Negative responses from the listenerships of many Top 40 stations encouraged these stations to drop all disco songs from rotation, filling the holes in their playlists with New Wave, punk rock, and album-oriented rock cuts. For example, WLS in Chicago, KFJZ-FM (now KEGL) in Dallas/Fort Worth, and 1050 CHUM in Toronto were among the stations that took this approach. Although WLS continued to list some disco tracks, such as "Funkytown" by Lipps Inc., on its record surveys in the early 1980s, it refused to air them. Indeed, Jello Biafra of anarcho-punk band The Dead Kennedys likened disco to the cabaret culture of Weimar Germany for its apathy towards government policy and its escapism (which Biafra saw as delusional). He sang about this in the song "Saturday Night Holocaust", the B-side of the song "Halloween".
It should be noted that, unlike in the U.S., there was never a focused backlash against disco in Europe, and discotheques and the Disco culture continued past 1980 in Europe.
It was during this backlash and decline that several record companies were folded, reorganized or sold. TK Records closed in 1981. ABC Records was sold to MCA Records in 1979, which shut down the label. Casablanca Records' founder Neil Bogart was forced out in 1980 by label owner PolyGram. RSO Records founder Robert Stigwood left the label in 1981.
