Beadle
From The Art and Popular Culture Encyclopedia
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A beadle, sometimes spelled "bedel", is an official of a church or synagogue who may usher, keep order, make reports, and assist in religious functions; or a minor official who carries out various civil, educational, or ceremonial duties on the manor.
Beadle and the origin of term dime novel
It is generally agreed that the term originated with the first book in Beadle & Adams Beadle’s Dime Novels series, “Malaeska: The Indian Wife of the White Hunter,” by Mrs. Ann S. Stephens, dated June 9, 1860. The novel was an essential reprint of Stephens's earlier serial that appeared in the Ladies' Companion magazine in February, March, and April of 1839. The dime novels varied in size, even within this first Beadle series, but were roughly 6.5 by 4.25 inches, with 100 pages. The first 28 were published without a cover illustration, in a salmon colored paper wrapper, but a woodblock print was added with issue 29, and reprintings of the first 28 had an illustration added to the cover. Of course, the books were priced at ten cents. This series ran for 321 issues, and established almost all the conventions of the genre, from the lurid and outlandish story to the melodramatic double titling that was used right up to the very end in the 1920s. Most of the stories were frontier tales reprinted from the vast backlog of serials in the story papers and other sources, as well as many originals. As the popularity of dime novels increased, original stories came to be the norm. The books were themselves reprinted many times, sometimes with different covers, and the stores were often further reprinted in different series, and by different publishers.
Beadle’s Dime Novels were immediately popular, owing to an increased literacy in the population around the time of the American Civil War, and by the war’s end there were numerous competitors like George Munro and Robert DeWitt crowding the field, distinguishing their product only by title and the color choice of the paper wrappers. Even Beadle & Adams had their own alternate "brands", such as the Frank Starr line. As a whole, the quality of the fiction was derided by higher brow critics and the term 'dime novel' quickly came to represent any form of cheap, sensational fiction, rather than the specific format.
