Billboard hacking
From The Art and Popular Culture Encyclopedia
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Billboard hacking or billboard hijacking is the practice of altering a billboard without the consent of the owner. It may involve physically pasting new media over the existing image, or hacking into the system used to control electronic billboard displays. The aim is to replace the programmed video with a different video or image. The replaced media may be displayed for various reasons, including culture jamming, shock value, promotion, activism, or simply to amuse viewers.
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