Brainstorming
From The Art and Popular Culture Encyclopedia
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Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members. The term was popularized by Alex Faickney Osborn in 1953 through the book Applied Imagination. In the book, Osborn not only proposed the brainstorming method but also established effective rules for hosting brainstorming sessions.
Brainstorming has become a popular group technique and has aroused attention in academia. Multiple studies have been conducted to test Osborn’s postulation that brainstorming is more effective than individuals working alone in generating ideas . Some researchers have concluded that the statement is false (brainstorming is not effective), while others uncovered flaws in the research and determined that the results are inconclusive. Furthermore, researchers have made modifications or proposed variations of brainstorming in an attempt to improve the productivity of brainstorming. However, there is no empirical evidence to indicate that any variation is more effective than the original technique.
See also
- Idea
- Beginner's mind
- Creativity
- Electronic meeting systems
- Eureka effect
- Invention
- Innovation
- Lateral thinking
- List of mind mapping software
- Mind Mapping
- Research and development
- Thinking outside the box
- 6-3-5 Brainwriting
