Brand equity
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Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.
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See also
- Brand management
- Brand
- Brand language
- Customer engagement
- Equity (disambiguation)
- Marketing
- Product management
- Brand Architecture
- Brand extension
- Threaded marketing
- Visual brand language
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