Buyer's remorse
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Buyer's remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a car or house. It may stem from fear of making the wrong choice, guilt over extravagance, or a suspicion of having been overly influenced by the seller.
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See also
- Post-purchase rationalization
- Regret (decision theory)
- Winner's curse
- Friendly fraud
- Caveat emptor
- Cognitive dissonance
- The Paradox of Choice: Why More Is Less
- Marketing
- Analysis paralysis
- Overchoice
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