Sex hygiene exploitation film
From The Art and Popular Culture Encyclopedia
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A particularly important type of exploitation film of the 1940s was the "sex hygiene" exploitation film, a remnant from the social or mental hygiene movement of the late 19th and early 20th centuries. These films featured white-coated "doctors" describing the how-tos of sex education to the fascinated and naive audience. Often the film would be attended by another "doctor" in a white coat selling sex-hygiene booklets in the lobby after the film screening. Usually the producers would make significantly more money from the sales of the booklets than from the tickets to see the film. This type of film was also known as a "road show," because it was shown from town to town and was promoted in advance like a circus or carnival. One of the most famous of these was Mom and Dad, which featured actual childbirth footage, making it the closest thing to pornography legally available in late 1940s America.
See also
- Damaged Goods
- Les Avariés by Eugène Brieux
- Sex education
- Social guidance film
- Education as an excuse for depicting prurient interests
