Clickbait
From The Art and Popular Culture Encyclopedia
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Clickbait, a form of false advertisement, uses hyperlink text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, with a defining characteristic of being deceptive, typically sensationalized or misleading.
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See also
- Betteridge's law of headlines
- Sticky content
- Viral marketing
- Yellow journalism
- Media manipulation
- Chumbox
- Display advertising
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