Commercial art  

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Loie Fuller poster for the Folies Bergère in the late 19th century.
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Loie Fuller poster for the Folies Bergère in the late 19th century.

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.

Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art traditionally includes designing books, advertisements of different products, signs, posters, and other displays to promote sale or acceptance of products, services, or ideas.

Skills of commercial art

Most commercial artists have the ability to organize information and knowledge of fine arts, visualization and media. Communication is often vital in this field. Usually, the art department is relatively small, consisting of art directors, perhaps an assistant director, and a small staff of design and product workers. Commercial artists work a variety of situations doing many things in the artistic world such as advertisement, illustration and animation. Commercial artists should have skills in free-hand drawing and painting, experience using graphic design and editing software, and a basic knowledge of advertising principles. Commercial Art is usually made for mass exposure and distribution. Commercial art creates a way to show people the product or service by using an image that may catch one's eye. This is one way businesses are promoting and advertising their products and services.

Commercial art applies artistic principles to a variety of fields. Commercial artists design advertisements, logos, billboards, brochures, book covers, product packaging and other similar artwork. Their work is often used to sell, promote, explain, narrate and inform.

Commercial artists can specialize in graphic design and illustration, among other areas. Illustrators create images for use in books, magazines and stationery. Graphic designers create artwork and layouts for books, newspapers, magazines, television, product packaging and the Internet. Graphic design professionals often work in advertising, marketing or related fields.

Genres

Commercial art can include many genres of art and categories of art technique, including:

Bibliography




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Commercial art" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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