Competitive intelligence
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Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.
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See also
- Business intelligence
- Commercial intelligence
- Competitor analysis
- Due diligence
- Economic and industrial espionage
- Industry or market research
- Information broker
- Legal case management
- Location intelligence
- Market research
- Marketing analysis
- Open source intelligence
- Porter's four corners model
- Society of Competitive Intelligence Professionals
- Sourcing (personnel)
- SWOT analysis
- Trend analysis
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