Copywriting
From The Art and Popular Culture Encyclopedia
|
Related e |
|
Featured: |
Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media). The word copywriting is regularly used as a noun or gerund.
The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint.
Copywriters (as writers of copy are called) are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. It can also appear in social media content including blog posts, tweets, and social-networking site posts.
Content writing on websites may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.
See also
- List of copywriters
- List of former copywriters
- Copy (written)
- Search engine optimization
- SEO copywriting
- Advertising
- Copywriting agency
- White papers
- Swipe file
- Communication design
