Creative services
From The Art and Popular Culture Encyclopedia
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Creative services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Creative Services also means a department within a company that does creative work such as writing, designing, and production. It is often a sub-department of the Marketing organization. Examples include:
- Design and production agencies
- Studios
- Ideation consultancies
- Software development firms
- Marketing firms
- Public relations agencies
- Advertising agencies
- Promotional agencies
- Branding agencies
- Entertainment Industries
Like lawyers and accountants in the professional services sector, creative services firms sell a specialised technical service to satisfy the needs of companies that do not have this expertise themselves.
Creative services firms provide creative services to other companies or to the public: they 'do creativity' to order.
Typical business models revolve around selling the time of skilled professionals, either on a project-by-project basis, or through a service level agreement and providing services on an ongoing basis for a fixed monthly fee. In this sense they share much in common with professional services firms but there are also key differences:
- Creative services firms tend not to be bound by requirements for professional accreditation
- There are low barriers to entry for new startup businesses
