Brand loyalty
From The Art and Popular Culture Encyclopedia
(Redirected from Customer engagement)
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In marketing, brand loyalty describes a consumer's positive feelings towards a brand, and their dedication to purchasing the brand's products and/or services repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment. It can also be demonstrated with other behaviors such as positive word-of-mouth advocacy.
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Brand loyalty" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
