David Kirby (activist)
From The Art and Popular Culture Encyclopedia
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| David whispered, "I'm ready," took a last labored breath, then succumbed. The photo was also controversial due to its similarity to a [[pieta]] painting. | David whispered, "I'm ready," took a last labored breath, then succumbed. The photo was also controversial due to its similarity to a [[pieta]] painting. | ||
| ==1992 Benetton advertising campaign== | ==1992 Benetton advertising campaign== | ||
| - | Following the ''Life'' publication, the Kirby family allowed the clothing company [[Benetton Group|United Colors of Benetton]] to use the image in a 1992 advertising campaign, feeling that its story would reach a worldwide audience. Fallout from the campaign came from many sources, including the [[Catholic Church]] which felt that the image was an inappropriate allusion to the historical imagery of the [[Pieta|Virgin Mary cradling Jesus Christ]] after the crucifixion. | + | :''[[David Kirby dying of AIDS]]'' |
| - | + | Following the ''Life'' publication, the Kirby family allowed the clothing company [[Benetton Group|United Colors of Benetton]] to use the image in a 1992 advertising campaign, feeling that its story would reach a worldwide audience. | |
| - | In 2012, Frare told ''Life'' that David's father Bill Kirby expressed the family's feelings on the use of the picture by United Colors of Benetton when he told her "Listen, Therese. Benetton didn’t use us, or exploit us. We used them. Because of them, your photo was seen all over the world, and that’s exactly what David wanted." | + | |
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| ==See also== | ==See also== | ||
| *[[David Kirby dying of AIDS]] | *[[David Kirby dying of AIDS]] | ||
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David Lawrence Kirby (December 6, 1957 - May 5, 1990) was an HIV/AIDS activist, and the subject of a photograph taken at his deathbed by Therese Frare. The image was published in Life magazine, which called it the "picture that changed the face of AIDS".
The 1990 photo by Therese Frare (in 1992 used in Benetton advertising) depicts his father, sister and niece standing by in anguish. The then 32-year-old Kirby is feeling his life slipping away.
David whispered, "I'm ready," took a last labored breath, then succumbed. The photo was also controversial due to its similarity to a pieta painting.
1992 Benetton advertising campaign
Following the Life publication, the Kirby family allowed the clothing company United Colors of Benetton to use the image in a 1992 advertising campaign, feeling that its story would reach a worldwide audience.
See also
