Diesel (brand)  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
Italian fashion, Diesel SFW XXX

Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the youth market, particularly jeans, but the brand can now be found on everything from wristwatches to perfume. The company is owned by its founder Renzo Rosso, and is based in Molvena in northern Italy.

Creative Direction

Diesel's Creative Director and head designer is Wilbert Das who has worked for Diesel since 1988. Wilbert started as a designer on the Male, Accessories, Leather, and Kids lines. He rose quickly to head the style office and creative areas of Diesel, and in 1993 was given the official title of Creative Director, with responsibilities ranging from clothing & accessory design to advertising & communications, merchandising, retail & interior design (including showrooms & even hotels), planning of fashion shows & events, as well as working on new businesses. Literally all aspects of the Diesel brand’s style and image have fallen under Wilbert’s responsibility.

Unless indicated otherwise, the text in this article is either based on Wikipedia article "Diesel (brand)" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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