Disruptive innovation
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A disruptive technology or disruptive innovation is a technological innovation that improves a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.
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See also
- Blue Ocean Strategy
- Creative destruction
- Killer application
- Leapfrogging
- List of emerging technologies
- Obsolescence
- Paradigm shift
- Technology strategy
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