Early adopter
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An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. Rogers' Diffusion of Innovations (1962).
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See also
- Alpha consumer
- Beta test
- Coolhunting
- Crossing the Chasm
- Diffusion (business)
- Diffusion of innovations
- Dominance (economics)
- Eating your own dog food
- Eric von Hippel
- Experimental techniques
- Focus group
- Hipsters
- Innovation
- Lead user
- Learning-by-doing (economics)
- Marketing
- Observational techniques
- Participatory design
- Product lifecycle management
- Qualitative marketing research
- Quantitative marketing research
- Technology adoption lifecycle
- Toolkits for user innovation
- User innovation
- Empathic design
- Whole Product
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