Embrace, extend, and extinguish
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"Embrace, extend, and extinguish", also known as "Embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
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See also
- Microsoft Halloween documents leak
- Criticism of Microsoft
- Fear, uncertainty and doubt (FUD)
- Network effect
- Vendor lock-in
- Path dependence
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