Experimental analysis of behavior  

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Kunstformen der Natur (1904) by Ernst Haeckel
Kunstformen der Natur (1904) by Ernst Haeckel

The experimental analysis of behavior (EAB) is the name given to the school of psychology founded J.B. Watson.

Some notable figures in the experimental analysis of behavior

  • Richard Herrnstein – developed the matching law, a mathematical model for decision making, co-authored the controversial The Bell Curve.
  • James Holland – co-wrote the highly cited and well-known Principles of Behavior with B.F. Skinner.
  • Fred S. Keller – creator of the Personalized System of Instruction (PSI).
  • Ogden Lindsley – founder of the Precision Teaching approach to teaching.
  • Jack Michael – noted verbal behavior and motivating operations theorist and researcher.
  • John Anthony (Tony) Nevin – development behavioral momentum
  • Howard Rachlin – pioneer in self-control research and behavioral economics.
  • Murray Sidman – discovered Sidman Avoidance, highly cited author, researcher on punishment, also has been influential in research on stimulus equivalence.
  • Philip Hineline – contributed extensively to negative reinforcement (escape/avoidance), molecular/molar accounts of behavior processes, and the characteristics of interpretive language.
  • Mark Sundberg – verbal behavior researcher primarily known for his work in autism.
  • Allen Neuringer – well known for theoretical work including volition perception, randomness, self-experimentation, and other areas.

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