Experimental analysis of behavior
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The experimental analysis of behavior (EAB) is the name given to the school of psychology founded J.B. Watson.
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Some notable figures in the experimental analysis of behavior
- Richard Herrnstein – developed the matching law, a mathematical model for decision making, co-authored the controversial The Bell Curve.
- James Holland – co-wrote the highly cited and well-known Principles of Behavior with B.F. Skinner.
- Fred S. Keller – creator of the Personalized System of Instruction (PSI).
- Ogden Lindsley – founder of the Precision Teaching approach to teaching.
- Jack Michael – noted verbal behavior and motivating operations theorist and researcher.
- John Anthony (Tony) Nevin – development behavioral momentum
- Howard Rachlin – pioneer in self-control research and behavioral economics.
- Murray Sidman – discovered Sidman Avoidance, highly cited author, researcher on punishment, also has been influential in research on stimulus equivalence.
- Philip Hineline – contributed extensively to negative reinforcement (escape/avoidance), molecular/molar accounts of behavior processes, and the characteristics of interpretive language.
- Mark Sundberg – verbal behavior researcher primarily known for his work in autism.
- Allen Neuringer – well known for theoretical work including volition perception, randomness, self-experimentation, and other areas.
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