Framing effect (psychology)
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Framing effect is an example of cognitive bias, in which people react differently to a particular choice depending on whether it is presented as a loss or as a gain.
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See also
- Choice architecture
- Fuzzy-trace theory
- Is the glass half empty or half full?
- List of cognitive biases
- Mental accounting
- Overton window
- Prospect theory
- Status quo bias
- Thinking, Fast and Slow
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