Herb Alpert
From The Art and Popular Culture Encyclopedia
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Herb Alpert (born March 31, 1935) is an American trumpeter who led Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss.
His career highlights as a musician include recording five No. 1 albums; charting 28 albums on the Billboard magazine album chart; achieving sales of 14 platinum albums and 15 gold albums; and earning nine Grammy Awards. He has sold 72 million records worldwide.
He is also famous for being a recording industry executive — he is the "A" of A&M Records (a recording label he and business partner Jerry Moss founded and eventually sold).
His best-known composition is "Rotation" (1979).
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