Heroin chic  

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Heroin, chic

Heroin chic, characterized by pale skin, dark circles underneath the eyes, and jutting bones, was a look popularized in mid-1990s fashion. This waifish, emaciated, and drug-addicted look was popular in the fashion world and was the basis of the 1993 advertising campaign of Calvin Klein featuring Kate Moss. Film director and actor Vincent Gallo contributed to the development of this image through his Calvin Klein fashion shoots.



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